I've seen your videos.
They've forced me to have an array of emotions; none of them being positive.
However, I know better than to believe your imaginary marketing ploy.
None the less, it doesn't sit well with me that a good majority of the over 5.5 million people that have viewed your recent video don't know any better.
Unfortunately, a good majority of those said 5.5 million people actually believe this is imaginary video you put together is true today.
Which is irritating to folks like me who are working hard to feed the world.
Because images like these ...
... they slap people like my family and other families (some of which are good friends of mine) in the face.
And I wouldn't be able to call myself an Agvocate if I stood here silent.
So lets jump off the imagination train and bring this back to reality for a hot minute.
For a company who prides themselves on serving food with integrity, I find it funny you are portraying the exact opposite of what Agriculture actually looks like today in your videos.
The definition of integrity is possessing strong character; adhering to moral and ethical principles as well as being honest and fair.
Apparently you and I don't have the same copy of the Webster's Dictionary since I can't seem to find any of the above mentioned qualities in any of your videos.
Chipotle, you have completely missed the boat on being honest and fair and it pisses me off. So, let me break it down for you...
I am blessed to have a job, and volunteer in different organizations, which allow me to work and interact with farmers on a daily basis. With some of these farmers, I go to their farms to observe their farm operation first hand. With other farmers, I have conversations with them to learn how they chose to run their farm operation.
And guess what?
Contrary to your beliefs, not every farm operator raises their livestock in a confinement building or strips the land of everything that is green.
First and foremost, farmers care for the land, the environment and their livestock because without these things they have nothing. Not to mention, farming is more than a livelihood for these families; it is their passion. So please help me understand why you think they would want to jeopardize that?
I challenge you, Chipotle, to show a real farm or ranch in your video, instead of an imaginary one. Don't you think your valued customers deserve to see where their food really comes from?
Your video portrays meat being processed in factories. I'm curious to know where you think your meat comes from? Do you really think that Farmer Joe goes out to the back 40, kills the animals, and process the meat for you there? I can assure you he does not.
Don't act like because you have the "All Natural" label on your products they are exempt from these "factories" you paint such a negative light on.
Chipotle, I can't help but find myself confused after seeing images like this:
in your recent video.
What the heck is this? Is this what you really think dairy operations and farm ground looks like today; cows who never see sunlight and farm ground that is barren?
I have lived in rural America my whole life and I can say with complete honesty I have NEVER seen anything that looks like this.
Because when I drive around my home this is what I see:
|I see cows in open fields basking in the sun.|
|I see new life in its most beautiful form.|
I see green cornfields grown on nutrient rich soil.
|I see soybean fields that have been meticulously cared for.|
|And just yesterday, I drove around rural America and this was my view.|
Don't act like you don't find this view beautiful too.
So, long story short, I challenge you to drive out to rural America and visit a family farm or ranch to see how Agriculture really looks today.
I challenge you to have conversations with livestock farmers to ask questions so you can better understand things like why they use antibiotics when their calf comes down with pneumonia.
I challenge you to find out why a grain farmer would consider taking out a terrace or 5 acres of trees around his field.
If all else fails, Chipotle, you are welcome to my family's farm anytime.
My family and I would be more than happy to educate you about our Agriculture practices and show you around beautiful rural America.
Maybe after this visit you will be able to produce your next video with the amount of integrity your label so proudly boasts about?
Until then, I'll be satisfying my burrito cravings elsewhere.